Google My Business (GMB) is an online business directory that is activated from different Google searches carried out by users. It helps Google to understand what you offer so that it can show your business when someone has a relevant search term. You have the option to enable messaging in Google My Business so that customers can talk directly to you. You can also check your Google My Business listings for errors and, at the same time, automatically send corrections to all your listings.
Not only does it increase the ranking of your ads on Google My Business, but it also directly increases your reputation score. You want your customers to be able to contact you, and this section offers you a place to add your company's contact information, including your best phone number and your company's website. Once you have verified your profile, you can access the Google My Business control panel to manage everything related to your local business listing. Most Google My Business listings also connect to Google Maps so that customers can quickly and easily find the company's location from wherever they are. The good news is that managing and optimizing your Google My Business listing can help you differentiate yourself from the competition.
Here are some of the best practices for managing customer feedback on a Google My Business listing:
- Respond promptly to customer feedback.
- Be polite and professional when responding.
- Make sure all information is accurate and up-to-date.
- Encourage customers to leave reviews.
- Monitor reviews regularly.
