Are you looking to take your business to the next level? A Google Business account can be the key to unlocking a world of opportunities. With a Google My Business profile, you can edit your ad and speak for yourself, allowing users to see the information they need at a glance. It also allows you to include the location of your business on Google Maps and in local search results. Images and videos can help tell a story and the ability to add multiple images will undoubtedly benefit e-commerce companies, as it will help them add multiple product images.
Overall, GMB publications are an excellent addition to your content marketing strategy that can help you reach more customers on Google Search, especially in those lucrative local searches. The Google Local Pack takes up enormous space on the first page of Google search results and is the first thing any Google user will see after typing their query. Increased customer engagement will result in better relationships and in their willingness to share their business with their friends through word of mouth. The most common benefits of Google Business include having more segmented customers, including your location on Google Maps, improving the local SEO of your website and increasing conversions. Google My Business was created to connect businesses with local consumers who increasingly need a digital directory.
Check out this checklist related to optimizing Google My Business for a full list of steps you can take to optimize your ad for SEO. More recently, Google has also launched a new feature that allows you to post a link to future articles or events. With Google My Business posts in your profile, you can create offers, add products, provide news and other updates directly in Google Search. Additionally, you can keep your customers informed by updating your Google My Business listing, such as phone numbers, addresses, websites and social networks. Don't wait until it's too late to start harnessing the power of Google - start by creating a Google My Business account and take your steps towards the new form of online branding. You can also help visually captivate customers by uploading photos and videos from your store or product.
