At a minimum, you should publish to Google My Business once every 7 days. Many companies have seen great results by posting daily, as Google tends to favor those who use their products frequently. It's important to note that all GMB posts will expire after 7 days, so you'll need to publish new content at least once a week to stay active on your page. Updating your Google business profile page regularly is essential for staying in touch with your customers.
When users search for local services or products, they will be presented with a preview of the contact information of the best-ranked companies and excerpts of any publications that have been uploaded to their My Company page. With the ability to create and update publications through the Google My Business programming tools, there are now many reasons for companies to use them more, both as individuals and agencies with multiple Google business accounts. Google My Business (GMB) is a free tool that allows businesses to appear in local search results when nearby users use Google. If you manage several of your customers' Google business sites or run an agency, publishing My Business on Google will help you stay ahead of the competition.
Fortunately, Google won't mark duplicate content on its My Business pages, so you can easily rotate old posts to maintain the diversity of your content. It also allows you to publish content on your Google My Business page at no cost. To get started, simply sign in to your Google business account with a Gmail address. You can then use Circleboom Publish to schedule all the content of your Twitter, Instagram, Facebook, LinkedIn, Pinterest and Google business profile.
You can also create queues of publications and set specific intervals to automatically publish to Google My Business on certain days and times. Plus, you don't have to worry about size requirements with ready-to-use Google My Business publication templates. You can even choose multiple GMB accounts if you want to schedule Google My Business publications for multiple accounts.